Problem: no online visibility

Dale, a criminal defence lawyer, was struggling to generate new clients despite practicing in a high-crime area with significant potential demand. He was primarily relying on referrals, but they weren’t generating the volume of work he wanted. Despite the area’s many potential clients, his lack of visibility on Google meant he was missing out on private case opportunities.

Dale had noticed a colleague in the same office building who had invested in SEO and was thriving as a result. Improving his website ranking felt out of reach, yet he knew it was necessary to compete effectively.

Solution: get to the top of Google rankings

Within 4 weeks, we designed and implemented a full WordPress website specifically optimized to drive phone calls and inquiries. Our comprehensive SEO campaign targeted specific practice areas where Dale enjoyed representing defendants.

The process required minimal time investment from Dale – we handled the technical aspects while he focused on his legal practice.

Results: double the revenue

Website traffic increased substantially, and Dale’s site now outranks competitors that were previously attracting all Google search customers. His website ranks first for most criminal law search terms in one of Canada’s most populous cities.

Dale has doubled his revenue and now enjoys a steady stream of new cases – “a good problem to have,” in his words. His phone is consistently ringing with new client inquiries.

Dale has transformed from a solo practitioner answering his own calls to hiring a receptionist and associates to handle the increased client volume.